Merrell: Nova 2 / Antora 2
Merrell set out to create lightweight, durable and sport-inspired hybrid shoes that would perform in places sneakers can’t. The answer: Nova 2 and Antora 2. To bring this story to the market, we developed an active, energetic and vibrant campaign aimed at claiming Merrell’s rightful place on the trail and deterring athletic brands from treading where they don’t belong.
Discipline: Creative Direction & Design
Made at: Supply + Demand
