Knobbe Martens
Knobbe Martens, a distinguished intellectual property law firm at the forefront of innovation and IP in the United States. With a rich legacy and a global reach, Knobbe Martens stands tall among the nation’s most esteemed legal establishments. Boasting a remarkable roster of over 300 proficient lawyers and technical experts, they have secured their position as the third-largest intellectual property law firm in the country.
Although Knobbe Martens had consistently garnered top rankings and received numerous accolades, it had long been perceived as a boutique, local firm. Recognizing the need for a transformative shift in brand perception, Knobbe Martens embarked on a mission to present itself as a visionary force in the ever-evolving landscape of intellectual property. This drive for change resulted in the birth of their new brand promise: delivering IP for a New Age.
Built on a foundation of innovation and forward-thinking, the IP for a New Age concept became the driving force behind a comprehensive marketing campaign that propelled Knobbe Martens to new heights. This meticulously coordinated effort not only raised awareness of their expansive size and industry leadership but also fostered business development opportunities.
Embracing the digital realm, IP for a New Age blossomed into a dynamic and immersive platform. Leveraging strategic content, cutting-edge website creation, targeted outreach, and impactful advertising, Knobbe Martens captivated audiences and elevated their brand presence. The trailblazing campaign was widely acclaimed and received the prestigious title of Best Campaign in the legal industry, awarded by the esteemed Legal Marketing Association (LMA).
Step into the realm of Knobbe Martens and embark on a journey where intellectual property meets visionary innovation. Discover the boundless possibilities that IP for a New Age has to offer.
Discipline: UX, Creative Direction & Design
Made at: JStokes Agency
